Do More 24 - FAQs


General Information

What is Do More 24?

Do More 24 is the DMV's largest annual 24-hour online fundraiser, powered by United Way of the National Capital Area (United Way NCA).

When is Do More 24?

Do More 24 will be held on Thursday, May 17, 2018 beginning at 12:00 Noon and continuing until 12:00 Noon on Friday, May 18.

Why is the fundraiser only 24 hours?

United Way NCA wants donors to rally around one focused day of giving to create the greatest impact together as a community.

Who is eligible to participate in Do More 24?

Regional, national and local nonprofit organizations with a presence in the Washington, D.C. metropolitan area are eligible to participate. Any organization classified by the IRS as a 501(c)(3).

Will there be awards for participating nonprofit organizations?

Yes! We have an exciting prize structure this year that will allow all nonprofits an equal chance of winning an award. See the Awards page for details.

When will the award winners be notified?

United Way NCA will verify the award winners and announce the list on or before Monday, May 21, 2018. Most will be posted in real time during the 24 hour giving day.

What is the Do More 24 donation platform?

Do More 24 will be hosted by CiviCore. The platform has everything needed to implement a successful campaign. You will notice that the CiviCore platform is user-friendly, easily customizable and reliable. The platform will provide a great way for your organization to promote your work, raise funds and engage current and potential donors. There more functionality than ever!

When is the last day my organization can register for Do More 24?

The last day to register to participate in Do More 24 is May 15, 2018. Remember there is no cost to register but if your organization is not registered, you cannot participate in Do More 24.

Are there "matching" or "challenge" grants for this year's Do More 24?

No, United Way NCA will not be providing matching or challenge grants. We encourage you to reach out to your donors to let them know you are interested in creating a challenge or matching grant for your organization.

Preparing for Do More 24

Is it difficult to set up a fundraising page?

Creating a fundraising page on Do More 24's website, run by CiviCore, is simple. Once you have registered your organization to participate, your page will be automatically built from the information you provided. You'll also have the opportunity to edit that information and update your page up until shortly before the actual giving day. If you activated your Do More 24 page last year, all you will have to do is update it.

If you have difficulty in the setup process, you may contact our hotline at 202.488.2009 or email for support.



Your organization has been provided with a profile in the Do More 24 system. Please complete the profile with your logo and background information. Your user account and organization profile have been transferred to the new provider, however you must create a new password for your account on the new site. Click the "Forgot Password?" option and enter the email address associated with your old account. A password reset email will arrive in your inbox shortly which will allow you access to your organization's account.

Will there be a training for participating nonprofits?

Training has passed but you can take advantage of United Way NCA's Capacity Building & Strategy Training Series and other resources. You can access the links by visiting:

Our organization is afraid participating in Do More 24 will cut into our normal donor giving.

We understand your organization's concern. Do More 24 is designed to expand your donor base, not diminish donations. Do More 24 is planned for a time of year to avoid competing with the height of workplace campaign fundraising or end-of-year giving. By setting the date in spring, we anticipate that we may attract new donor groups and more nonprofit participation in the day of giving. You can also remind your current donors that this is only a 24-hour campaign, and is not intended to replace their normal giving.

How can our nonprofit win Do More 24 awards? 

Do More 24 is designed to allow all nonprofits an equal chance of winning prizes. Before reaching out to your donors, review the prize categories and brainstorm where you believe your organization has a niche. Target the awards that you will ask your donors to help your organization to win.

How will United Way NCA help my nonprofit with Do More 24?

United Way NCA will be actively promoting Do More 24 via social media and traditional media. We reached nearly 5 million people through our media partnerships with WUSA9 and iHeart Media, as well as through other paid social media, earned media and live endorsements.

How can I get my donors excited about Do More 24?

Help your donors to feel as if they have a stake in Do More 24.

Here are a few tips:

·      Ask donors who have social media to post about your organization's involvement during Do More 24.

·      Determine specific donation requests and communicate them to your donors - your goals ($, number of donors, etc.). Make them feel a part of your day and, in turn, they will help you reach your goal

·      Encourage your donors to promote Do More 24 in their workplaces to increase your name recognition and support.

·      Share an organizational success story that will draw in donors and reinforce why your organization is so impactful and why their donation will contribute to that impact.

Fees and Donation Information

How much does it cost for our nonprofit to participate?

Participating in Do More 24 is completely free.

How much are the processing fees?

A fee of nine percent will be deducted from each donation.  In addition to software and credit card processing costs, a portion of the nine percent deducted from each donation will also be granted to the United Way of the National Capital Area to cover administrative expenses. Since introducing the option for donors to cover the fees two years ago, we've found that nearly half of all fees are covered anyway!

Why is there a fee?

In order to make Do More 24 the best possible and profitable event for the entire nonprofit community, to offset the costs associated with managing the event. These include the running the website, vetting the nonprofits, training, credit card processing, marketing, distributing the funds and promotional items.

When will my organization receive our award money and donations?

All award money and donations will be sent to nonprofits by June 15, 2018.

Who is the donor information shared with and to what capacity?

Only United Way NCA and the nonprofit that received the donation will receive information about a donor. United Way NCA will use that information to thank donors for donating during Do More 24. The "thank you" note will be a tax deductible receipt. Donors will only be contacted by United Way NCA if they "opt in" to receive emails about next year's Do More 24 or if they request to receive additional information about United Way NCA.

Do nonprofits have to share their prospect list?

No. You will not need to share any prospective donor list or any distribution list to be used for Do More 24 outreach with United Way NCA.

Who receives Do More 24 donor information?

The only organizations receiving donor information are the nonprofit that received the donation and United Way NCA.

How is donor information protected?

No sensitive donor information will be collected, except for credit card information.

How much was raised last year?

Do More 24 raised $1.67 million in cash and in-kind gifts in 2017.

About United Way NCA

United Way NCA fights for the health, education and financial stability of every person in the National Capital community.

Serving the District of Columbia, Northern Virginia, and Montgomery and Prince George's Counties for more than 40 years, United Way NCA works to improve lives. United Way NCA is committed to creating real change. We collaborate with our nonprofit partners to provide services to individuals and families in need in our community.

What regions does United Way NCA work in? Please list them.

We work in eight regions throughout the national capital area.



    District of Columbia

    Fairfax/Falls Church

    Loudoun County

    Prince William County

    Montgomery County

    Prince George's County